Product Collections

Each of our four core products in the 4-step OM4 skin care system is formulated specifically to address the male skin health and nutrition of each of the four basic skin types – sensitive, oily, normal/combination, dry/mature.  Just as the world in which we live is comprised of water, air, earth and fire, so do the ingredients of each core product collection.

The Encore Collection is a series of supplemental products designed to provide intense anti-aging solutions for specific issues/conditions associated with male skin and to prevent premature aging. Enjoy these unique products to augment the effectiveness of OM4’s core skin care system.

See the OM4 Difference.

Note From Founder

Men, and those of you in their lives who make product decisions for them, it is time to get serious about male skin care!

72.8 million baby boomers are waking up, looking in the mirror and saying, “what happened?” Is there something I can do to turn back the hands of time or slow this down? The answer is yes, but it takes just a tiny bit of effort on your part. Introducing:

Organic Male OM4. OM4 is a complete organic skin care system for men. We balance ease with effectiveness to produce noticeable results.


OM4 is a complete organic skin care system for men. We balance ease with effectiveness to produce noticeable results.

  • 4 color-coded products by skin type – sensitive, oily, normal and dry.
  • 4 fast and easy steps.
  • 4 minutes or less to complete.
  • 4 men and the gender’s specific issues associated with male skin.

By now you are thinking, “Well, 4 steps doesn’t seem that easy. Isn’t there some combined product that will work?”

You be the judge. What if you decided to mix, oil, water, antifreeze, and gas, and use it for every system in your car? Specific products produce specific results, and male skin benefits most from 4.

OM4 Skin Conditioning Program

Step 1: WASH, Step 2: BALANCE, Step 3: BIOACTIVATE, Step 4: DEFEND.

OM4’s skin fast and effective conditioning program is designed to (1) defer the onset of premature aging, and (2) protect your most important asset - the face you put forward to the world every day, and more importantly, how that face will continue to look in years to come.

I invite you to learn more about why OM4 is changing the way men think about skin care. We know you will be impressed by our products, and the passion of the OM4 people who serve you. Bottom line is, we care about quality, sustainable organics, the world around us, and most importantly our reason for being, you!


Michael Bruggeman
Founder and CEO

OM4 Difference

What makes Organic Male unique? It’s all in the number 4.



4 products Formulating sixteen products in four color-coded collections – Sensitive, Oily, Normal and Dry demonstrates OM4’s commitment to male skin care. We believe there is a difference between shaving and skin care products. We are first and foremost as men’s skin care company. There are few instances in the men’s grooming industry where a moisturizer or cleanser did not develop as an extension of a shaving line, or an add-on to a woman’s line in masculine packaging.

4 steps are about simplicity. So why not three, two, or better yet one step if we are being simplistic? No matter how cliché, balance is everything. In the case of OM4, simplicity is balanced with product efficacy and results. Each OM4 bionutrient is suspended in the most beneficial medium or conduit, and is introduced at the appropriate step for optimal transdermal penetration. Appropriate suspension technology enables the skin to literally drink in and retain the benefits of earth’s most unadulterated naturally occurring ingredients. We do not believe consolidated products yield the same anti-aging results of a stepped skin care system.

4 minutes. We know your time is valuable and we believe the four steps have to be fast if you are going to keep using OM4! Your daily routine should not take longer than it takes to comb your hair.

  • STEP 1: WASH your face in the shower (60 seconds)
  • STEP 2: BALANCE your skin with a splash of calming and naturally disinfecting pH balancer after shaving (10 seconds).
  • STEP 3: BIOACTIVATE and feed your skin with a drop of antioxidant and vitamin-rich serum (15 seconds).
  • STEP 4: DEFEND against the negative impacts of our less-than-perfect environment and hydrate your skin (10 seconds).

4 men.  OM4 is designed and formulated exclusively for the unique needs and gender-specific issues associated with male skin.

Microblended Skin CareTM
The reason micro brewed beers have such an appeal is largely a matter of taste. Of course a somewhat quirky and genuinely passionate brewmaster also adds to the lore and intrigue of a brand. Our lab, much like a microbrewery is dedicated to quality and transitioning the purest bioactive raw ingredients into potent skin food for men. OM4, like the finest Belgian ale, is microblended with care and attention to detail. Blending in small batches in lieu of mass production gives the chemist the rare opportunity to interact directly with the lot. The ingredients are fresh--locally sourced, when possible, and internationally secured when only a highly specific ingredient will yield the desired result. Our most loyal customers note slight variations in product as Mother Nature subtly, and not-so-subtly, influences the ripening of the ingredients which ultimately translate into the products you pull from the shelf. While these variations are within control limits, it simply speaks to the fact that if you demand quality and search for only the most nutritious raw ingredients, there will be inevitable nuances from batch to batch. Wild harvested natural, and whenever possible, organically or biodynamically farmed ingredients are different from precision manufactured synthetics. Fortunately, the earth just does not work that way. The impact of the elements, the condition of the soil, the variation in blend of tomatoes - perhaps more reds than yellows, are the raw materials with which our highly experienced formulators craft potent, regenerative whole foods for your skin.  Read more about the bioactive properties of our ingredients and their origins under the Resources tab.

Is male and female skin really different?

  • Key Difference 1: Men’s skin is oiler than women’s skin due to testosterone. As testosterone levels decrease over time, the difference in oil production between men and women lessens, as men naturally transition to drier/mature skin in their late 40’s and early 50’s.
  • Key Difference 2: Despite male skin being oilier, men in fact have smaller sebaceous glands. Since absorption occurs primarily through the sebaceous glands, differing rates of permeation must be factored into product formulation. The medium in which to suspend each bionutirent, must be carefully considered.
  • Key Difference 3: Men’s skin is 20%-30% thicker than women’s skin. Therefore, male skin in general, tends to be more age-defiant. A key challenge is to factor slower rates of absorption into product formulation to ensure proper skin nutrition and care.
  • Key Difference 4: Higher oil production gives rise to a series of male skin conditions which must also be addressed in product development. Blemishes, acne, large pores and ingrown hair require advanced formulation. Targeted ingredients are incorporated to build “preventive skin maintenance” into each OM4 product.
  • Key Difference 5: Male skin is more sensitive than female skin for several reasons:
    • Historically, men’s skin has been more exposed to the damaging effects of the environment.
    • Daily shaving weakens the acid mantel, the hydrolipidic film, negatively impacting lubrication and skins natural protective system.
    • Shaving can cause, cuts, nicks, razor burn and/or PFB (Pseudofolliculitis Barbae) or razor bumps.
  • Key Difference 6: Key Difference 6: Men’s skin ages differently than women’s skin. Male skin becomes gradually thinner with age, about 1% per year, as opposed to female skin which changes texture and color due to decreasing amounts of estrogen.
  • Key Difference 7: Numerous clinical studies triangulate the fact that men experience higher incidences of skin cancer as compared to women. Melanoma of the head, ears, face and neck are only second to melanoma of the upper back in men. Sun Screen is important.

OM4 Innovations

Serum Innovations - Cleansers, toners/after shaves and moisturizers are familiar men’s products. The design team of Organic Male believed the missing link was the third and most important step – Bioactivate. Serums penetrate the deepest levels of the epidermis to nourish and potentiate cellular repair from the inside out. This is made possible through the company’s advanced suspension technology. OM4’s bioactive serums suspend potent antioxidants, vitamins and anti-aging botanicals in a medium which permeates in a way moisturizers and products of other viscosities simply cannot. Serum efficacy is also attributed to OM4’s signature Omega 3 Antioxidant Blend, an ingredient which makes its way from down under to Organic Male’s US labs. In clinically documented studies, the precise blending of the world’s most concentrated source of all-natural omega-3s - New Zealand Greenlip Mussel Oil, with South Island Sauvignon Blanc Grape Seed Husk Extract, creates an active of unsurpassed antioxidant and anti-inflammatory value. A common measure of antioxidant potency is the ORAC (Oxygen Radical Absorption Capacity) scale. OM4’s Omega 3 Antioxidant Blend measures 12,000 units per gram as compared to the next closest in value, the Acai Berry at 3,800 units per gram, more than 3 times more effective.* Certificate of Analysis completed by AsureQuality, December 24, 2008 Reference Number: 971702-1; www.asurequality.com

Vitamin C Innovations - OM4 Vitamin C formulations are superior to most C products on the market, due to our use of a uniquely stabilized ingredient called Stay C-50. Stay C-50 is a water soluble salt form of Sodium Ascorbyl Phosphate, which is easily bioconverted to Vitamin C by skin enzymes. A comprehensive Vitamin C program can help prevent photoaging and the onset of more serious skin conditions - pigmentation, the formation of fine lines and wrinkles, and in extreme cases, skin cancer.

Sunscreens are also important, but cannot do it alone.

Topical Vitamin C provides up to eight times the skin’s natural protection from UV damage. Vitamin C cannot be stored in the body, and must be reintroduced on a daily basis. An ample dosage of Stay C 50 is suspended in each OM4 serum, a medium which deeply penetrates the epidermis to feed and nourish from the inside out. Stay C 50 helps protect against oxidative damage--loss of texture, elasticity and the natural masculine radiance of healthy skin.

Water Innovations – OM4 uses Structure Micro-Crystallized Water (Aqua) in all formulations, a unique dual process water technology for purifying and organizing water molecules into hexagonally structured, crystalline forms that deeply penetrate and hydrate at a cellular level. Step one purifies the water via reverse osmosis. Step two involves magnetically creating a powerful and visible vortex which increases the oxygen content of the water by up to 30%. Oxygenated water enters the cells via molecular transfer and brings with it a unique bioavailable mineral core of tourmaline, coral, calcium, zinc, lithium, and a host of other beneficial minerals which nourish the skin.

Oily Skin Cleansing Innovations - Rich mineral clays, aloe and the saponified oils of coconut, sunflower and castor seed are whipped to create a gentle green clay cleansing mousse designed exclusively for oily male skin. Green clays gently exfoliate and absorb excess oil while the botanical blend of Eucalyptus, Echinacea, Tea Tree, White Willow Bark, Lavender and Dandelion regulates sebum production and protects against breakouts. Vitamin A normalizes and stimulates collagen production for a healthy clean complexion. There is no oily cleanser like OM4’s Green Clay Clarifying Cleanser on the market!

Each OM4 product is thoughtfully researched, and precise combinations of unique bionutrients are microblended into whole skin foods for advanced nutrition and repair.

So, what are you waiting for?  Simply identify your skin type and we have a color coded, four-step collection of products for you, exclusively.  OM4.  Skin care for Men of the World!

Our Story

Company Overview
Organic Male OM4 is a complete, type-specific, organic skin care system for men. 21 products address the needs of sensitive, oily, normal and dry male skin. Precise formulations of food grade natural, and whenever possible organic and biodynamic botanicals, yield OM4’s distinctive results. OM4 does not use harmful chemicals, parabens, Sodium Lauryl Sulfate, additives, and a less than 1% preservation system (as naturally occurring as possible) to ensure a minimum shelf life of 18 months. OM4 benchmarks against Whole Foods Premium Standards - list of acceptable ingredients. We do not test on animals. We are fair trade, eco-friendly and world conscious.

At OM4, we realize your first best impression is your skin. We are dedicated to bringing you the highest quality biodynamic and naturally occurring skin food to help you look and feel your best, at any age. We believe the science of skin care exists within nature and requires minimal human intervention. We take care in extracting each ingredient in its purest, most active state, and sustainably transitioning it to a finished product in harmony with the environment. Each OM4 product is “microblended” in small batches in our Pacific Northwest labs in line with our philosophy--staying connected with, and continuously evolving, every product and every service, every day.  

Organic Male OM4 is the choice for organic men’s skin care worldwide.  


  • Integrity of ingredient selection and care, business practices and our promise – to understand each customer’s unique needs and contribute to their confidence, results, happiness and success.
  • Environmental Harmony describes our approach to OM4’s sustainable supply chain, formulation, manufacturing, distribution and recycling processes.
  • Continuous Learning and Improvement speaks to our commitment to quality in everything we do, evolving state-of-the-art technologies, and relentless research and formula development. Learning also implies an inherent duty to share knowledge of what we learn with our clients to help them make healthy choices for their skin.
  • Personal Connection means never losing site of the reason why we’re here. You!