About OM4 Organic Male

Precision Skin Solutions 4 Men

OM4 Organic Male is the first skin type and condition-specific professional men’s line to launch in the US. On the leading edge of performance-based, green science organics, OM4 globally sources clinically-advanced, socially-responsible ingredients to target the unique biological skin differences and concerns of men. The brand mantra: 4 PRODUCTS | 4 STEPS | 4 MINUTES | 4 MEN. Color coded by skin type with each step numbered, OM4 is intuitively designed to be fast, easy and effective. OM4’s core business is to help partners: (1) grasp the psychology of selling to men, and (2) capture a greater percentage of the fastest growing market in spa.

Company Mission

Helping men understand the importance of skin health and nutrition, and making the connection between looking good, feeling confident and achieving results at work and in life is the mission of Organic Male OM4 CEO and Founder, Mike Bruggeman. “For me, it is far less about the actual products, which are amazing by the way. My satisfaction comes from seeing the look on a guy’s face when he first experiences the immediate results of OM4’s targeted skin solutions 4 men." - Mike Bruggeman, Founder & CEO

Michael Bruggeman

Mike Bruggeman,
OM4 Founder & CEO

Our Story

When doing research for Organic Male, Mike recognized two emerging industry trends (1) a shift in the baby boomers’ interest in combating aging and (2) the blurring of gender lines and the dissipating fear that using products somehow erodes masculinity. Driven by these two trends, he set out on a risky course to transform a fledgling industry by launching the first comprehensive skin type and condition specific line formulated exclusively 4 the biological differences in male skin.

Until the launch of Organic Male OM4 in 2010, men’s skin care products could only be found as add on secondary options to the most popular shaving brands, or repurposed and re-packaged women’s products from any of the global women's brands. At OM4 men are our core business, and part of Mike's work every day is R & D, keeping at the forefront of the latest green science innovations and technologies which deliver unparalleled results.

Having grown up on an organic dairy farm in Wisconsin and spending his first career in hospital administration, Mike's passion for promoting health and wellness runs deep. He too embodies a lifestyle built on same principles and loves experiencing total congruence between who he is and what he does. Therefore, the standards at Organic Male OM4 are rigorous. From green chemistry formulas using only the purest ethically sourced ingredients, to the very fabric of our socially responsible and eco-conscious company, the entire OM4 team is focused on conscious quality in everything we do.

Our Brand Promise: If you are not completely satisfied with our products, take advantage of our unconditional commitment to ensuring your satisfaction, no questions asked. We hope you will enjoy Organic Male OM4 and come to know the results that only Mother Nature and green science can produce.


Continuous Education

Continuous Learning speaks to our commitment to continuously learn, and evolve our products & business practices. Learning also implies an inherent duty to share knowledge of what we learn with our clients to help them make healthy choices for their skin.

Environmental Harmony

Environmental Harmony describes our approach to OM4’s sustainable supply chain, formulation, manufacturing, distribution and recycling practices.


We offer the integrity of ingredient selection and care, business practices and our promise – to understand each customer’s unique needs and contribute to their confidence, results, happiness and success.

Personal Connections

This means never losing site of the reason why we’re here. We are here to create strong lasting relationships, build trust, and improve the lives of our loyal customers.